Is Your Brand Ready To Engage Consumers With Gamified Ads?
Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and […]
Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness
How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min […]
Buyer Beware: Avoiding Fraudulent Ad Impressions
Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.
Why is Amazon hiring blockchain experts for its advertising division?
Originally published at thedrum.com By John McCarthy 14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring […]
Blockchain Is a Game-Changer for Online Advertising
Originally published at Investopedia. BY JOE LIEBKIND Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon […]
AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign
by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in […]
For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges
by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas […]
The Case for Casinos to Sell Advertising
Originally posted at the Casino Direct Marketing Association New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context […]